See Now – Buy Now is a new way mobility where routine houses are adapting themselves in line with the customers demand and ongoing madness of buying the products online. The past craze of buying the products instantly (as soon as we see it) has become a challenge for the principal way houses to canopy up with the fickle demands Hence , the story by the fashionibi, divulges the tricks that designers should apply in edict to cater to the demands of the customers
See Now- Buy Now movement in Fashion
Retail bankruptcy that has taken a center stage in the bestow retail ecosystem has furthermore compelled designers and manner houses to look for different strategies to cater to the swift and various demands of the consumers. A new data from Fashionbi titled, “See-Now, Buy-Now:
How Is The Industry Adapting To Fashion’s Newest Movement?” talks about ways that designers and manner houses are coming up with to draw consumers who are now termed as fickle minded consumers since they mend their minds regularly while purchasing and usually don’t dearth to wait for five months from seeing a world on the runway to buying it. The means industry unquestionably accepts that customers are not receptive to wait for the pile to come in stores because the proliferation of e-commerce sites own rancid them into madcap buyers Hence, the style houses are mulling on switching over to the ‘See-Now, Buy-Now’ concept
The information lays out an preference timeline, which would include a paltry trunk present specifically for the buyers earlier in the process, instead of a traditional method that states-apparel is designed and samples are made for runway shows and buyer appointments, but the TRUE manufacturing comes afterwards, allowing designers to gain feedback from retailers and media before they generate on a larger radius Then, once the means demonstrate happens, the stockpile are made available for purchasing and print placements are made ready to run at the duplicate time. A cipher of designers vouching for an early purchase of the collection, shunning the traditional approach, may do additional benefit than ruin the designers. Firstly, contraction the product cycle bequeath treat customers to buy impulsively and swoop in feelings with an object experimental during a live dtreak or on social media Secondly, reduction the time between runway and pantry availability may dissuade hasty practice retailersfrom knocking off designs
The message lays down four strategies that these method houses may adopt or retain adopted in directive to make products available for their customers at amend time. “Seasonal Buy Now”actually aligns product availability with when consumers actually deficiency it that means-promoting coats made out of fur in the plunge somewhat than July Tamara Mellon is the brand that has already picked up this strategy
Similarly, the succeeding is “Consumer-Driven Buy Now” that follows the impression that runway shows no longer remains trade events, instead should be incorporated with e-commerce The third strategy, which is slowly gaining pace among varying manner houses is “Disintermediated Buy Now,” approach is the present moda operaindi of the retailers cum way houses in which consumers may pre-order rectify at the case of the runway show. Thom Browne is already succeeding this manner of business-taking orders from interested consumers right after the runway shows and then manufacturing made-to-order dress for them(Consumers) that arrive about 12 weeks latter Last but not the least, is the “Digital Buy Now”- using social commerce platforms’ like Twitter buying buttons to drive sales.
Sea of technological advancements including e-commerce and social media, in the gone decades, keep shaken the pillar of traditional businesses while creating a fecund motive for “See Now Buy Now” locomotion Burberry has taken all four approaches,scheduling its present to the purloin season, opening up collections for purchase directly correct after the display and leveraging on the Twitter’s buy buttons side for runway-inspired purchases